Privacy Policy

Social Crumble is a digital marketing and creative agency based in Mumbai, India.

Our services include, among other things:

• Social media management and content creation
• Branding and visual identity
• Website and web application development
• Performance marketing
• Search engine optimisation
• Digital advertising
• Video production and editing
• Influencer and talent management
• Creative campaigns
• Digital strategy and consulting

We may also develop and operate digital products and software platforms, including Social Suite, our social media management platform.

Depending on the service you use, Social Crumble may process personal information either as the organisation determining the purposes and means of processing or, in certain client engagements, on behalf of a client.

We may collect different categories of information depending on how you interact with us.

2.1 Information You Provide Directly

Identity information

• Full name
• Company or organisation name
• Job title or designation
• Profile information

Contact information

• Email address
• Telephone number
• WhatsApp number
• Business address
• City and country

Business information

• Website
• Social media handles
• Industry
• Business requirements
• Marketing objectives
• Budget information
• Services requested
• Information provided during discovery calls or consultations

Communication information

• Emails
• WhatsApp communications
• Enquiry forms
• Messages
• Meeting notes
• Feedback
• Support requests

We only ask for information that is reasonably relevant to the purpose for which it is collected.

When you visit our website, certain information may be collected automatically.

• IP address
• Browser type
• Device type
• Operating system
• Approximate geographic location
• Pages visited
• Time spent on pages
• Referring website
• Clicks and interactions
• Website navigation information
• Date and time of access
• Technical logs
• Device identifiers
• Cookies and similar technologies

We use this information primarily to understand website usage, maintain security, improve performance, and improve our services.

We may receive information about you from third parties where permitted by applicable law.

• Advertising platforms
• Lead-generation platforms
• Social media platforms
• Analytics providers
• CRM systems
• Business partners
• Referral partners
• Payment providers
• Publicly available business information
• Professional networking platforms

For example, if you submit a lead form through an advertising platform, the platform may provide your submitted information to Social Crumble so that we can contact you regarding your enquiry.

We may use personal information for legitimate business purposes, including:

Providing Services

To:

• understand your requirements
• provide requested services
• manage client relationships
• prepare proposals
• prepare contracts
• onboard clients
• communicate regarding projects
• provide support
• manage billing and payments
• fulfil contractual obligations

Business Development

We may use information submitted through enquiry forms to:

• contact prospective clients
• understand business requirements
• schedule discovery calls
• provide proposals
• provide quotations
• follow up on enquiries
• determine whether our services are suitable for your requirements

Marketing

Where permitted by applicable law, we may use contact information to send company updates, service information, newsletters, marketing communications, product announcements, invitations, promotional material, and information about Social Crumble.

You may opt out of non-essential marketing communications at any time.

Website Improvement

We may analyse website usage to improve website design, understand visitor behaviour, identify technical issues, improve user experience, measure marketing effectiveness, and develop new services.

Security and Fraud Prevention

We may process information to protect our systems, prevent fraud, detect abuse, investigate security incidents, protect company property, enforce our terms, and protect our clients, users, employees, and business.

Legal and Regulatory Compliance

We may process information where necessary to comply with applicable law, respond to lawful requests, establish or defend legal claims, maintain business records, comply with contractual obligations, or cooperate with regulatory or governmental authorities where legally required.

Depending on the circumstances and applicable law, we may process personal information based on:

• your consent
• your request to receive information or services
• performance of a contract
• steps taken before entering into a contract
• compliance with a legal obligation
• legitimate business purposes where legally permitted
• other lawful grounds recognised under applicable law

Where consent is required, we will seek consent in an appropriate manner.

Where processing is based on consent, you may withdraw your consent subject to applicable law.

Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

Where required, we will provide a reasonably comparable mechanism for withdrawing consent to the mechanism used to provide it.

Please note that withdrawing consent may affect our ability to provide certain services or respond to certain requests where the information is necessary for that purpose.

Social Crumble may run advertisements through platforms including:

• Meta
• Instagram
• Facebook
• Google
• LinkedIn
• YouTube
• TikTok
• Other advertising or lead-generation platforms

If you submit your information through an advertisement or instant lead form, your information may be shared with us by the relevant platform.

We may use this information to contact you regarding the service or enquiry you submitted. We may also use advertising and analytics technologies to measure campaign performance and understand how users interact with our advertising.

Our website may use cookies, pixels, tags, scripts, and similar technologies. These technologies may help us:

• keep the website functioning
• remember preferences
• understand website traffic
• measure advertising performance
• improve user experience
• detect security issues
• understand how visitors interact with our website

Cookie Categories

• Essential Cookies — Required for core website functionality.
• Analytics Cookies — Used to understand how visitors use the website.
• Functional Cookies — Used to remember preferences and improve functionality.
• Advertising Cookies — Used to measure and personalise advertising where applicable.

You may be able to control cookies through your browser settings or any cookie-management tools we provide. Disabling certain cookies may affect website functionality.

We may use third-party service providers to operate our business and website. These may include providers for:

• website hosting
• cloud storage
• analytics
• email
• CRM
• payment processing
• advertising
• communication
• scheduling
• customer support
• cybersecurity
• software development
• social media management

Examples may include services such as Google, Meta, Microsoft, WhatsApp, LinkedIn, hosting providers, payment gateways, analytics platforms, and other technology providers.

Third-party providers may process information according to their own privacy policies and contractual arrangements with us. We do not sell your personal information to third parties for their independent commercial use.

When Social Crumble provides marketing or technology services to a client, we may receive information relating to that client's customers, employees, prospects, followers, or other users.

In such circumstances, Social Crumble may process information on behalf of the client. Where applicable, the client may determine what information is collected, why it is collected, how it should be used, and how long it should be retained.

In such circumstances, the client may remain responsible for its own privacy notices, consents, and legal obligations.

Social Crumble will process such information according to the applicable agreement with the client and applicable law.

Social Crumble may provide or develop Social Suite, a software platform designed to help agencies and businesses manage social media activity across multiple platforms.

Depending on the features used, Social Suite may process information such as:

• account information
• social media account identifiers
• connected platform information
• posts
• captions
• comments
• direct messages
• engagement information
• analytics
• scheduling information
• media files
• team member information
• other information required to provide the platform

Where you connect a third-party social media account to Social Suite, we may receive information from that platform according to the permissions granted by you and the applicable platform's rules.

You are responsible for ensuring that you have the authority and appropriate permissions to connect accounts and process information belonging to your clients, employees, customers, or other individuals.

Certain Social Crumble services or products may use artificial intelligence or machine-learning technologies. AI may be used for purposes such as:

• content suggestions
• caption generation
• creative ideation
• comment classification
• sentiment analysis
• engagement assistance
• trend identification
• workflow automation
• analytics
• other product functionality

Where AI functionality processes personal information, we will seek to use such information only for relevant and permitted purposes.

Users should not upload highly sensitive personal information to AI features unless the relevant service expressly permits such use.

We may share personal information with:

• employees and authorised personnel
• contractors
• technology providers
• hosting providers
• analytics providers
• advertising partners
• payment providers
• professional advisers
• legal advisers
• auditors
• business partners where necessary
• governmental authorities where legally required
• service providers acting on our instructions

We aim to ensure that third parties receiving personal information have appropriate contractual or other safeguards where required.

If Social Crumble is involved in a merger, acquisition, restructuring, investment, sale of assets, transfer of business, or similar corporate transaction, personal information may be transferred as part of the relevant business assets or operations, subject to applicable law and appropriate safeguards.

Because Social Crumble works with international clients and may use technology providers located outside India, personal information may be processed or stored in countries other than India.

Where applicable law requires specific safeguards for international transfers, we will seek to comply with those requirements.

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, destruction, alteration, disclosure, misuse, and other unauthorised processing. Security measures may include:

• access controls
• authentication
• restricted employee access
• password protection
• encryption where appropriate
• secure hosting
• backups
• monitoring
• internal procedures
• confidentiality obligations

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or stored by us.

If we become aware of a personal data breach that requires notification under applicable law, we will take appropriate steps to investigate, contain, mitigate, and report the breach as required.

Where required, affected individuals and relevant authorities may be notified in accordance with applicable law.

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including:

• providing services
• maintaining business records
• complying with legal requirements
• resolving disputes
• enforcing agreements
• preventing fraud
• maintaining financial records
• legitimate business purposes

When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it, subject to legal or contractual retention requirements. Different categories of information may therefore be retained for different periods.

Subject to applicable law, you may have rights relating to your personal information, including rights to:

• obtain information about processing
• request access to personal information
• request correction of inaccurate information
• request deletion where applicable
• withdraw consent where consent is the basis for processing
• request information regarding processing
• raise a grievance
• exercise other rights available under applicable law

The precise availability and scope of these rights may depend on the applicable law and circumstances.

To exercise a privacy-related right or submit a privacy request, contact us using the details below.

Please include sufficient information for us to understand and process your request.

We may need to verify your identity before processing certain requests in order to protect your information from unauthorised access.

If you have concerns about how we handle your personal information, you may first contact us directly.

Where applicable law provides an external grievance or regulatory mechanism, you may also have the right to approach the relevant authority.

Our website and services are generally intended for businesses, professionals, and individuals capable of entering into legally recognised arrangements.

We do not knowingly seek to collect personal information from children except where permitted by applicable law and with appropriate consent or authorisation.

If you believe a child has provided personal information to us without appropriate authorisation, please contact us so that we can investigate and take appropriate action.

Our website may contain links to third-party websites, social media pages, applications, or services. These third-party websites operate independently from Social Crumble.

We are not responsible for their privacy practices, security, content, policies, or handling of personal information.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

Social Crumble maintains profiles on social media platforms.

When you interact with us through social media, the relevant platform may collect information about you according to its own policies.

Interactions with Social Crumble through social platforms may therefore be subject to both this Privacy Policy and the privacy policy and terms of the relevant platform.

Where permitted by law, Social Crumble may send communications about services, products, events, company updates, case studies, industry insights, offers, and other relevant information.

You may unsubscribe from marketing emails using the unsubscribe mechanism contained in the communication or by contacting us.

Even if you opt out of marketing communications, we may continue sending essential service-related or transactional communications.

You are responsible for ensuring that information provided to Social Crumble is accurate and up to date.

If your information changes, you may contact us to request an update.

This Privacy Policy concerns personal information. It does not replace confidentiality agreements, non-disclosure agreements, client contracts, employment agreements, or other contractual obligations concerning confidential business information.

Where you are a client, the applicable service agreement may contain additional confidentiality and data-processing requirements.

We may update this Privacy Policy from time to time to reflect changes in our services, new technologies, changes in our data practices, legal or regulatory changes, changes to our business, or improvements to our privacy practices.

When we update this Privacy Policy, we will revise the “Last Updated” date at the top of this page.

Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.

This Privacy Policy is intended to be governed by the laws applicable in India.

Subject to mandatory rights available under applicable law, disputes relating to this Privacy Policy shall be subject to the jurisdiction of the appropriate courts in Mumbai, Maharashtra, India.

If you have questions, concerns, requests, or complaints relating to this Privacy Policy or the handling of your personal information, please contact: